Trigger Marketing - it’s legal but is it right? If you want to opt out, here’s how.
A new phenomenon in lending is called “trigger marketing”. When you ask a lender to pull your credit, your information is then sold to many different lenders. These lenders then call you to offer you a mortgage or to give you a second opinion. Your information is sold without your knowledge or approval. The credit bureaus claim this is legal, but is it right? Do you want your personal information sold to people you don’t know? This personal information includes your phone number so they can call you.
You can opt out of this by following the instruction in the article below.
Last update: January 28, 2007 – 7:32 AM
Loan applicants may borrow annoyance
along with the cash
Taking out a loan? You might want opt out of unwanted marketing pitches.
Jackie Crosby
When Martha Ortman and her husband decided to refinance their home last year, they agreed to have a mortgage company pull their credit report. Then came the surprise: Within hours, the Fridley couple had fielded eight calls from mortgage companies pitching them on lower rates, better terms or a faster turnaround. This went on for two weeks. “It was like vultures around a dying animal,” Ortman said. “They smelled blood and were drawn to it.”
